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<=>  <=>  <=>  <=>  E-BENCH  <=>  <=>  <=>  <=>

   The E-Mail Newsletter for Bench Jewelers

 

November 2005

Volume 6 Issue 11        circulation over 3,800

 

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  <=>  <=>    ABOUT THIS NEWSLETTER    <=>  <=> 

 

E-BENCH is a FREE monthly newsletter for Retail

Jewelry Store Owners, Shop Managers, Bench

Jewelers and Anyone Else That Is Interested.

 

We encourage you to forward this newsletter to

anyone that you think may benefit from it,

provided you forward all of it without

modification and not just portions of it. 

This document may NOT be distributed for

profit.  E-BENCH is a copyrighted newsletter

and all rights are reserved!

 

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E-BENCH is a BENCH MEDIA Publication

BENCH MEDIA is a division of

B W Simon International

Bradney W Simon – Publisher

Daniel R. Spirer - Proofreader

daniel@spirerjewelers.com

 

 

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                  3rd Annual

      Bench Jewelers Conference & Expo

            April 28 – 30, 2006

      Pre-Conference Seminar April 27th

 

Seminar Descriptions and Registration Pages are now available On-Line at:

http://www.BWSimon.com/Conference/

 

 

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<=>  <=>  <=>  TABLE OF CONTENTS  <=>  <=>  <=>

 

REVEREs TIPS FOR JEWELERS   

Tips for Jewelers

Who Do Repairs from Alan Revere

 

COLORED STONES

Learn all about handling Colored Stones from

stone cutter Wayne Emery

 

FEATURE ARTICLE

Learn how to make your shop more profitable, a

new technique, or brush up on basic skills.

 

AT THE PLATINUM BENCH

Tips for working on platinum from

Platinum Guild International  

 

FAVORITE TIPS

Tips and Tricks to make your work on the bench

a little easier and more productive from

Brad Simon CMBJ and E-BENCH Readers.

 

GERRYs GEMZ

Stone setting tips from Gemz Diamond Setting

 

WORKSHOP SAFETY FOR JEWELERS

Tips from Charles Lewton-Brian

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

101 Bench Tips for Jewelers by Alan Revere

 

Alan Revere—acclaimed designer, author, and

educator—now shares his most valuable bench

tips and tricks in 101 Bench Tips for Jewelers. 

Based on the monthly column in AJM, this book

will help any jeweler speed production, improve

quality, and raise profits at the bench. 

Filled with helpful illustrations, this

publication covers all aspects of bench work,

from soldering to stone setting, piercing to

final polish.  This book is sure to be a

resource you will reference for years to come.

 

For more information, visit

www.ajm-magazine.com/pub_press.php

 

 

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<=>  <=>  REVEREs TIPS FOR JEWELERS  <=>  <=>

 

Tips for Jewelers Who Do Repairs

From Alan Revere

Revere Academy of Jewelry Arts

 http://www.revereacademy.com

 

GO WITH THE FLOW:

Basic Tips to make Soldering Easier

 

While soldering is essential to jewelry work,

it can also be one of the most challenging

operations at a jewelers bench.  Controlling

the torch requires understanding and

experience.  The following are a few basic tips

to make soldering easier.

(Note: This applies to silver and gold, but not

to platinum, which behaves differently during

soldering.)

 

Before soldering, it is important to make sure

the surface is clean and fluxed.  Dirt,

polishing compound, and fingerprints can impede

the flow of solder.  Clean all surfaces well

with sandpaper, a scraper, or a plastic

abrasive pad prior to soldering, and then apply

flux.  When heated, flux becomes a river of

glass, sealing the surface from contaminants as

the solder flows below it and joins the parts.

 

Solder flows toward heat.  Whenever possible,

put your solder on the far side of a seam and

heat the near side.  When the solder flows, the

heat pulls it through the seam.

 

When soldering two items together, it is

important to heat them so they reach the flow

point of the solder at the same time. 

Otherwise, the solder will flow onto the piece

that reaches that temperature first.  When

soldering items similar in size, keep the flame

moving gently and heat the parts equally.

 

On the other hand, when soldering items

dissimilar in size, apply the heat unevenly;

soak the larger item while avoiding the smaller

item.  When the larger item reaches soldering

temperature, minimal heating of the smaller

item is needed.  (Again, both items should

reach the flow point of the solder at the same

time.)

 

Try using a pair of tweezers to hold the

smaller item in place; the tweezers serve as a

“heat sink,” drawing some of the heat away so

the smaller item will not heat up as quickly as

the larger item.  You can also block the flame

from hitting the smaller piece by placing

tweezers or a solder pick in the way.

 

 

This tip is from 101 Bench Tips for Jewelers

written by Alan Revere and published by

MJSA/AJM Press.

 

 

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  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

Always bear in mind, that your own resolution

to succeed is more important than any other

thing.

Abraham Lincoln

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

                  BENCH VISION

   A Video Magazine for Bench Jewelers on DVD

 

Each quarterly issue contains 1 hour of video

training including: Stone Setting, Jewelry

Repair, and Custom Jewelry Manufacturing.  Plus

Bench Tips, Bench Visits, and New Product

Reviews.

 

Only $95 per year in the USA or Canada

and Only $125 per year for oversea delivery.

 

          www.BWSimon.com/BenchVision

 

 

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<=>  <=>  <=>  COLORED STONES  <=>  <=>  <=>

 

Learn all about handling colored stones from

stone cutter Wayne Emery

 

General Handling Rules for the Bench

 

Always err on the side of caution.  Remember

that the stone may not be properly identified

on the job envelope, so if you are not sure

what it is, treat it as very expensive glass.

 

If the stone is to be removed, assume it is

brittle and use proper prong pullers or saw the

prongs off.  NEVER pry between a bezel or prong

and the stone.

 

There is a big difference between hardness and

toughness.  Although diamond is the hardest

substance, even a slight strike with a small

hammer can shatter a diamond, while jadeite,

which is technically much softer, will hardly

be effected.  But please do not test this on a

clients piece!

 

Remember that while many stones can survive

SOME heat, sudden changes in temperature from

torch application or from dunking in pickle

should always be avoided, even with diamonds. 

In recent years, the application of heat to or

near a gemstone (including diamonds) has become

more dangerous with the increased use of

“fillers”, most of which are some form of

glass.  Glass and heat do not mix well.

 

Good files have safe sides for a reason. 

Although many common gemstones are much harder

than tool steel, facet junctions or edges can

easily be chipped by a file, requiring a trip

to the lapidary. 

 

 

You can contact Wayne Emery at

wayne_emery@msn.com

 

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  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

We have got to have a dream if we are going to

make a dream come true.

Denis Waitley

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

             JewelersTraining.com

 

JewelersTraining.com is the first and finest On

Demand Jewelry Video Training Website. 

JewelersTraining.com is designed by Jewelers

for Jewelers.  Our mission is to provide

jewelers with the best online jewelry education

with On Demand Videos and other training

resources.

 

Log onto JewelersTraining.com Today and sign-up

for our free educational newsletter.

 

 

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<=>  <=>  <=>   FEATURE ARTICLE   <=>  <=>  <=>

 

How much is that Doggie in the Window?

Part 1

Brad Simon

 

Do you remember the song How Much Is that

Doggie in the Window that we sang way back in

our childhood?

 

How much is that doggie in the window?

The one with the waggley tail.

How much is that doggie in the window?

Oh I do hope that doggie for sale.

 

Ever since retail began people have wondered

how to price their products and services. 

Pricing decisions are perhaps the single

largest determining factor as to whether a

company makes a profit or not and how much of a

profit it will make.  If you set your prices

too low, you will end up with a loss.  If you

set your prices too high, customers will go

elsewhere to purchase the product.

 

Services, such as jewelry repair, can be even

more difficult to price than products. 

Services are non-tangible; you cannot touch or

hold them.  You can see, hold, and feel a ring

but you cannot see, hold, or feel a ring

sizing.  This creates pricing difficulties, as

you do not have tangible things like stones or

metal to base a price on.  Rather than being

able to see advantages such as the number or

size of stones customers have to depend on such

ambiguous characteristics as reputation or

image of the person providing the service.

 

Services are also non-transferable.  A ring

sizing cannot be returned.  You cannot transfer

a ring sizing to another ring, nor give it away

or hand it down to another person.  Services

are also non-storable.  You cannot stock up on

ring sizings during the slower summer months

and have them available for the rush during the

Christmas season.

 

In addition, with the services you perform you

do not have a manufacturers cost or suggested

retail price to work with, as you do with the

jewelry and watch products in our stores.  This

all leads to problems when we try to set prices

for our jewelry repair services.

 

In the jewelry industry, there are two myths

that flourish among retailers as to setting

prices for jewelry repairs.  This further

complicates the already difficult process of

setting repair prices.  The first myth is that

you should set your prices based on what others

charge.

 

There is a story of a man who worked in a

factory.  He lived on the opposite side of town

from the factory, and every day he would walk

through town on his way to work.  Each morning

as he past though the downtown shopping area he

would stop in front of the finest jewelry store

and stare in the front window.  He would gaze

through the window for a moment, look at his

watch, and then continue to work. 

 

The storeowner grew so perplexed by this mans

behavior that one day he went outside to meet

him.  He said that everyday he saw him staring

though his window and he was curious as to what

he was looking at.  The man told the storeowner

that it was his job to blow the noon whistle

everyday at the factory, and he took his job

very seriously.  So everyday he would stop in

front of the store because it was the finest

jewelry store in town.  He would look through

the window at the stores clock and check his

watch to make certain his watch was correct. 

This way he was assured that he would blow the

noon whistle precisely at 12 o clock.

 

The storeowner told the man he admired his

dedication to his job.  In fact, the storeowner

said, you are so accurate in performing your

job, that for years we have set the clock in

our store by his noon whistle.

 

After years of carrying out this ritual, is

there any way that either of them had a clue as

to what the correct time really was?

 

For years, jewelry store owners have set their

prices for jewelry repairs by calling other

stores in town and then set their prices, based

on what the other stores charge.  If you use

this method to set prices, you are setting your

prices based on stores who have most likely

called you sometime in the past to see what you

charge and then set their prices based on what

you charge.  After years of carrying out this

ritual, is there any way that any jeweler has a

clue as to what the correct price should be for

jewelry repairs?

 

You cannot set your prices correctly in your

store just by calling the other stores in town

and setting your prices accordingly. 

 

The second myth to setting jewelry repair

prices is to set your prices based solely on

your cost. 

 

A real problem develops when we set our prices

based solely on our cost.  At the end of the

year we evaluate our jewelers performance and

based on the shops income we determine if we

can afford to give our jewelers a raise.  Now,

if we set our prices based on what we pay our

jewelers, and pay our jewelers based on what we

collect from the prices we set, is there any

way either can be correct?

 

In addition, isnt it obvious that if our income

(the prices we charge) is based on what we pay

our jeweler there will never be extra money to

give our jewelers a raise.  Commissions do not

solve this problem either.  If you set your

price, and the commission the jeweler receives,

based on how long it should take the jeweler to

perform the work then the only way for them to

make more money is to do the work faster than

they should be doing it.

 

Unless we set our prices based on the value of

the services we provide we will never have the

money to pay the kind of wages that reflect the

value of our jewelers labor.  When we as an

industry start charging prices based on the

value of the service we provide, not only will

the store profits increase, but we will finally

be able to provide the wages to our jewelers

comparable with the wages paid in other skilled

professions.

 

When you determine the value of your services

you will then know how much to price that

doggie in the window. 

 

Next month we will look at methods to help you

determine what your customers believe the value

of your repair services to be.

 

 

     ((((((((((((((((((()))))))))))))))))))

 

  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

Some of the best lessons we ever learn are

learned from past mistakes.  The error of the

past is the wisdom and success of the future.

Dale E. Turner

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

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United is a full service refiner for Gold,

Silver, Platinum, & Palladium.  We specialize

in Refining for the jewelry Industry,

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scrap. 

 

Technical assistance on all phases of

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phone call away.  Call us today at

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  <=>  <=>    AT THE PLATINUM BENCH   <=>  <=>

 

Tips that make working with Platinum or

working at the bench in general - easier from

Jurgen J. Maerz CMBJ,

Director of Technical Education

for Platinum Guild International

http://www.pgi-platinum-tech.com

 

 

 

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  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

Concentrate: put all your eggs in one basket,

and watch that basket.

Andrew Carnegie

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

             The Ganoksin Project

               www.ganoksin.com

 

The Gem and Jewelry Pre-Eminent Online

Resources.  Open to the public

 

               Free of Charge.

 

A substantial library of articles,

publications, reports, and technical data on

gem and jewelry related topics; as well as a

sizable collection of art and jewelry

galleries, for both the casual visitor and the

professional, also host the popular Orchid

online forums for jewelers.

 

 

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  <=>  <=>  <=>   FAVORITE TIPS   <=>  <=>  <=> 

 

After a hard day of continuously washing your

hands, especially during the busy times of

year, your hands will get really dry and start

to hurt.  A remedy that works for me is called

Bag Balm, (go ahead and snicker) used

originally for a cows utters to keep them from

chapping.  The smell isnt that great and it

looks like heavy axle grease but it works; just

simply put some on your hands and rub it in for

about three minutes.  Wash it off with mild

hand soap and dry.  It can be found in Wal-Mart

in the pet department or a feed store.  It is a

small square green can with, of course, a

picture of a cow on it.

Joey Ragas

 

 

             < < < < < <> > > > > > 

 

When you have a sketch or picture of a flat

item to duplicate in wax, first, make a

photocopy of the picture.  Next, cut out the

copy leaving an approximately 2mm edge to the

copy.  Then, lay the copy on a flat piece of

wax and use scotch tape to hold it in place. 

After you have secured the copy of your picture

to the wax, take an old, small cup bur or small

hart bur and sharpen it to a fine needle point. 

Put your bur into a beading tool handle and

trace the picture that is on your wax with

small punctures into the picture leaving the

tracing of your picture on the flat piece of

wax.  Next, connect the dots, trim your wax,

and add your detail!  This should help with

free form flat waxes, crosses, fish logos for

churches, etc. 

Steve Cowan

 

 

             < < < < < <> > > > > > 

 

To stiffen an earring post twist it on its own

axis one or two times. The soft part, where you

soldered, will twist and harden itself while

the hard part will stay the same (it also tests

your solder joint)

Bill Pellegrini

 

 

             < < < < < <> > > > > > 

 

A stuck drill will boil out in pickle in about

45 minutes be sure to hang the piece so that

the gas produced by the acid on the steel does

not block the hole and thus stop the action

(you should see a stream of tiny bubbles if it

is working ok).

Bill Pellegrini

 

 

             < < < < < <> > > > > > 

 

To clean your oilstone spread lighter fluid on

it, and draw a magnet over the shavings.  You

can now easily remove them with a rag or tissue

paper, but be careful not to rub the metal

shavings back into the stone.

Gerry Lewy

 

 

             < < < < < <> > > > > > 

 

If you have a tip you would like to share with

our readers send it in an e-mail to

mailto:Brad@BWSimon.com

 

 

     ((((((((((((((((((()))))))))))))))))))

 

  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

Nurture great thoughts for you cannot go higher

than your thoughts.

Benjamin Disraeli

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

             Southeastern Findings

 

Southeastern Findings has been a leader in the

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years servicing the Independent Jeweler.  We

are Findings, Diamonds, Wedding Bands, Jewelry

Boxes, Platinum, Batteries, Tools, and So Much

More. 

 

Call us Today at 1-800-282-8285 or visit us on

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        Namano / Southeastern Findings

      Your Home for Southern Hospitality

 

 

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  <=>  <=>  <=>   GERRYs GEMZ   <=>  <=>  <=>

 

Stone setting tips from Gemz Diamond Setting

http://www.gemzdiamondsetting.com/index.html

by Gerald N. Lewy

 

The happiest diamond setter or jeweller is the

guy/gal who is comfortable in their bench

environment!

 

Keep all of your tools within close reach and

do not waste precious time scrounging for your

tools all over your bench.  When you are

finished with certain tools, put them away, and

keep only the ones you need in close hand

reach.

 

After every 1/2 hour stand up and walk around

or take a coffee break.  This will give your

legs time to exercise and give your mind a rest

also.

 

 

     ((((((((((((((((((()))))))))))))))))))

 

    Manual of Diamond Setting by Gerry Lewy

 

This new book and CD set on diamond setting is

geared to the Hobbyist, Student, Beginner,

Intermediate and Advanced Jeweller/Setter.  It

is a compendium of 5 years of writing for Bench

Magazine and has over 613 pictures taken during

the setting process.  This Manual sell for

$69.95 US Special Price for all E-Bench Readers

is only $54.95 plus Shipping and Handling.

 

For more information or to order

E-Mail Gerry Lewy at: gemz@ican.net

 

 

     ((((((((((((((((((()))))))))))))))))))

 

  <=>  <=>  QUOTE WORTH RE-QUOTING  <=>  <=> 

 

Everyone should be quick to listen, slow to

speak, and slow to become angry.

James 1:19

 

 

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<=>  <=>  <=>   E-BENCH SPONSOR   <=>  <=>  <=>

 

      Jewelry Dealers World Trade Network

      http://www.JewelryDealersNetwork.com

 

  <=>  Bench Jeweler Discussion Channel  <=>

 

Ask questions, share tips, and take part in the

ongoing discussions, or just read and take in

all the advice from many excellent jewelers

from around the world.

 

Membership includes: Topical Discussion

Channels, including

Bench Work, CAD-CAM, Stone Setting, and many

more.  You may buy, sell and trade on the

Buy/Sell Channels, Plus Much More.

 

 

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 <=> <=>  WORKSHOP SAFETY FOR JEWELERS  <=> <=>

 

Workshop Safety Tips From Charles Lewton-Brian

 

GLOVES

 

Use the correct type of gloves for the chemical

you are using them against.  Not all gloves

hold up to the same things so consult a chart

to see what gloves are suitable for which

chemicals before choosing gloves.  Even if you

have the right kind of material be aware that a

glove has a life span and that eventually even

the chemicals it is resistant to will be able

to pass through the material to contact your

hand.

 

Use tweezers and tongs as much as possible to

keep your fingers away from exposure to the

chemicals, soaps, and solvents you use.  I wear

my 8 inch German, stainless steel tweezers in

the center pocket of my apron, always at hand

when I need them.  Keep a pair of tweezers as

part of your apron or jump suit (perhaps in a

glasses case?) and then you will be less likely

to use your hands when you should not.

 

 

For more information on Workshop safety from

Charles Lewton-Brian log onto:

http://www.ganoksin.com/borisat/safety.htm

 

 

     ((((((((((((((((((()))))))))))))))))))

 

  <=>  <=>    Thank You for Reading     <=>  <=> 

 

We are on the World Wide Web. 

Visit us at http://www.BWSimon.com 

A complete archive of back issues of E-BENCH is

located there. 

 

Visit often, as we will be making changes to

our site, adding additional useful information

for bench jewelers.

 

 

<=>  <=>   SUBSCRIPTION INFORMATION   <=>  <=>

 

We value every subscriber and respect your

privacy.  We do not sell, rent, or otherwise

disclose our list of subscribers for any

reason.  Your Email Address Is Kept Strictly

Confidential.

 

To subscribe, log onto:

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If you do not wish to continue receiving this

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If you change your e-mail address, PLEASE let

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address is no longer in service.  We have no

alternative method of contacting you, and

cannot send you future issues unless you notify

us of your new e-mail address.

 

             < < < < < <> > > > > > 

 

Information provided in this document is

provided As Is without warranty of any kind,

either expressed or implied.  This publication

is designed to provide accurate and

authoritative information concerning the

subject matter covered.  It is provided with

the understanding that the author or publisher

is not engaged in rendering legal, accounting,

or other professional services.  If legal

advice or other expert assistance is required,

the services of a competent professional person

should be sought.

 

             < < < < < <> > > > > > 

 

For editorial suggestions, comments, ideas

or requests, please send an E-Mail to

Bradney W. Simon mailto:Brad@BWSimon.com

 

Copyrighted, 2005, BENCH MEDIA. 

All rights reserved.

 

BENCH MEDIA

106 South Pinepoint Dr .

Spartanburg , SC 29302

864 - 680 – 4416

 http://www.BWSimon.com

 

             < < < < < <> > > > > >