A Bench Jeweler’s Guide to Effective Communication
Brad Simon
LISTEN UP
A woman was apartment hunting one day and she found the perfect apartment. It was ideal for her situation, so she signed the lease and went home to start packing.
While she was packing, she did what many of us would do and started to visualize where she would put her possessions in that new apartment. She could envision her couch along one wall, where she could sit and watch TV, if she placed the TV just so. The chair would look nice between those two windows, and on she went around the new apartment.
Then it dawned on her that she could not remember seeing a bathroom. Where in the world is the toilet, she thought. Surely there could not be one large bathroom at the end of the hall that she would share with the other tenants.
The more she thought about this the more concerned she became. She decided to write the landlord a letter to find out where the toilet was located. However, as she wrote she became embarrassed. She could not write the word toilet in a letter. What should she say? Then she thought of the old term Water Closet. That sounded better to her, but in her haste she abbreviated and only wrote the initials W C.
Well the landlord received the letter, and as you can imagine, did not understand what she wanted to know. What is the W C? What was she looking for? Then it dawned on him. She must want to know where the Waverly Church is located so he wrote the following response. Now keep in mind as you read his letter that she wants to know where the toilet is located as she reads:
Dear Madam,
You will be pleased to know that the WC is located only three blocks away. It is a lovely stroll on a nice day.
You will find that most all of the tenants use the facilities there. Most go only once a week, and stay for an hour or two. However, some feel it necessary to go more often.
If you go on Sundays, I suggest you go early. Many arrive just in time and have trouble getting to a seat. If you prefer to stay to yourself, I would suggest going on Wednesday evenings, as Sundays tend to become crowded. Why just last Sunday it was so crowded there were nearly two people on every seat. It was wonderful to see the expressions on their faces.
I am sure you will be pleased to know there is always musical accompaniment whenever you go there. Everyone who goes there finds it to be a true spiritual experience and leaves feeling refreshed, and revitalized.
If I can be of further assistance, Please let me know.
Your Landlord
Miscommunication such as this is a major contributor to problems in business as well. In fact, many of the problems in business today are the result of poor communication and jewelry stores are not exempt.
Management consultant Peter Drucker claims that 60% of all business problems result from faulty communication. I believe the percentage may be even higher in jewelry stores when it comes to problems related to jewelry repair. The major problems attributed to the shop are generally the result of miscommunication – miscommunication between the customer, the salesperson, and the bench jeweler.
If the date the customer was told their jewelry will be ready is not properly communicated to the bench jeweler, problems develop. If the price given to the customer is not properly communicated to the bench jeweler, more may be charged and problems develop. If the work that is to be performed is not properly communicated, the wrong work may be done and problems develop, and on and on it goes.
Proper take-in procedures are vitally important. However, communication is a two-way street, and often the problems are due to inadequate reading or listening. A recent University of Minnesota Study shows that 60% of business problems related to communication come from poor listening.
Bench jewelers are notoriously poor listeners. How many times do we need to fix something or re-do a job, due to the fact that we did not fully listen to what we were told. How many times do we finish a job, then when we are all finished we find we did not do a thorough job of ‘listening’ when we read the instructions. We swear we read all the instructions, but there it is written just as plain as can be. Concentrate on listening; don’t try to listen while doing 10 other things. Listen for INTENT as well as CONTENT. Repeat the main points to make certain you heard them correctly, and ask questions if you do not fully understand.
A story is told about J. Edgar Hoover, the former head of the FBI. He had very strict rules for the format of internal memos. Upset that a certain report writer did not follow the rules, he wrote in the margin of the report “Watch the Borders”. The report made its rounds and all the field agents were informed to ‘Watch the Borders’. Extra agents were deployed and sent out all along the Mexican and Canadian Borders. Only later was the truth known. Hoover was objecting to the size of the border (margin) the writer used in the report. Hoover’s instructions may not have been complete, and he is partly to blame. However, had the report writer exercised good listening skills, this problem and others like them, would have been avoided.
If we concentrate and give our full attention to listening and make an effort to improve, we will make fewer mistakes in the shop. When we make fewer mistakes in the shop we will have less jobs to fix or re-do and less customers who are disappointed in our work. When that happens, our productivity will increase. When our productivity increases we will make a greater profit. Greater profits allow the store to pay higher salaries.
Improving our listening is truly a Win–Win situation.
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